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The Program (defined below) is operated and managed by Max Brenner Australia Pty Ltd ABN 281 020 918 32 of 15-21 Doody St, Alexandria NSW.

By providing your details, verifying your unique email address and mobile phone number, using your Max Brenner Loyalty Card/App (defined below), downloading and/or using a compatible application, you agree to these Terms and Conditions.

The Max Brenner Loyalty Program (Program) provides its members with benefits, including Cocoa Beans (Loyalty Points), and is available in all Max Brenner Australia and New Zealand Chocolate Café’s, on all orders placed via the Max Brenner App (defined below) or through Online Ordering (Max Brenner Online Ordering Platform) on excluding purchases made from the Max Brenner New Zealand Online retail store and third-party aggregate partners such as UberEats, Deliveroo, Menulog, DoorDash and Google Food Ordering.

Individuals can become Max Brenner Loyalty Program Members (Members) by either:

  1. Downloading the Max Brenner mobile application (App) for compatible smart phones and devices (iOS & Android) and following the prompts to register and activate the App;
  2. Registering as a member on our website (

Once an individual has registered their name, email address and mobile phone number via the App or Website, they must verify their account by clicking on the link sent to them via email, as only a verified Member can redeem Cocoa Beans. Unverified Members can still earn Cocoa Beans via the App or the Max Brenner New Zealand Website but cannot redeem perks or Cocoa Beans (Loyalty Points) until verified.

Individuals under 18 years old must have parental/guardian approval to register for the Program and the parent/guardian of the individual must read and consent to these Terms and Conditions. Max Brenner New Zealand may require parents/guardians to enter into a further agreement as evidence of consent to the minor registering for the Program.

Verified Members must authenticate their device each time they sign into their Account (defined below) on a new device.

Upon verification of a Member, a Max Brenner Loyalty Program account (Account) will be created for the Member. Verified Members will be able to activate the App which will enable them to accrue and redeem Cocoa Beans via the App or the Max Brenner New Zealand Website.

There is a strict limit of one (1) registered Account per member/person. Each Account requires an independent email address and mobile number. The mobile number needs to be verified. Members are not permitted to share an Account or barcodes for Program offers.

Members are responsible for ensuring that their details are correct at all times.

Max Brenner New Zealand reserves the right to communicate with its members, who have opted in to receive marketing material, to inform them of any upcoming marketing activities/promotions and/or offers.

Cocoa Beans (Loyalty Points)

Unless otherwise advised by Max Brenner New Zealand, 10 Cocoa Beans will be awarded to a Member’s Account for each dollar they spend on full priced items with Max Brenner, discounted or special-priced items (excluding centre staff discounts, staff discounts and emergency services discounts) and meal bundle purchases (excluding charity items, complimentary items and gift cards), where payment is made by the Member either via an online order placed on the App or the Max Brenner New Zealand Online Ordering Platform, or the member barcode is scanned in a Max Brenner Cafe in New Zealand before the transaction is finalised on the App or the Card. The spend amount per item will be rounded up to the next whole dollar amount. For example: an eligible item with a value of $12.95 will accrue 13 Cocoa Beans (Loyalty Points), an eligible item with a value of $21.00 will accrue 21 Cocoa Beans (Loyalty Points) and an eligible item with a value of $25.05 will accrue 26 Cocoa Beans (Loyalty Points).

Gift cards will not accrue Cocoa Beans, however, all other eligible items in the transaction will accrue Cocoa Beans. In such cases, Cocoa Beans will not be awarded for the entire transaction, but only those parts of the transaction that are eligible to earn Cocoa Beans (except centre staff, staff and emergency services discounts which will not earn Cocoa Beans on the entire transaction.

When redeeming Cocoa Beans for Max Brenner items in Max Brenner Café’s or via the App or Max Brenner New Zealand Website, verified Members must have enough Cocoa Beans to redeem against the full value of the item using Cocoa Beans alone. Cocoa Beans are redeemed by presenting a Member barcode associated with a verified Account, or the verified Member Account is logged in on the App or the Max Brenner New Zealand Website at the time of purchase. For Cocoa Bean redemptions made in accordance with this clause, alternative payment methods must be used for purchase of other items not covered by the Cocoa Beans redemption (e.g. credit or debit card).

Members cannot claim Cocoa Beans from past transactions/receipts.
Cocoa Beans cannot be exchanged for cash and are not transferrable.
Cocoa Beans cannot be used to discount the price of an order.
Where redeeming coupons or vouchers issued by Max Brenner, verified Members cannot pay for the coupon or voucher transaction using Cocoa Beans.

Birthday Vouchers

Members are entitled to receive the following, which are subject to the further individual terms and conditions of each offer listed in the App or the offer email sent to the Member:
One (1) Free Regular Classic Hot Chocolate (Birthday Offer) during the month of their birthday, where the Member has transacted within 6 months prior to the start of their birthday month, verified their Account and entered their date of birth within their Member profile in the Account (Eligible Members).

Eligible Members will be able to see the promotion barcode for the Birthday voucher on the 1st day of their birthday month (e.g. if an Eligible Member’s birthday is the 6th or the 29th of September, they will be able to view Birthday voucher on the 1st of September and will have 31 days to redeem the Birthday voucher. The barcode will be valid for 31 days from the 1st day of their birthday month and cannot be redeemed outside of this period, regardless of any circumstances beyond the eligible member’s control (including public holidays or restaurant closures).

A verified Card or App and photo identification must be presented by the eligible member to confirm their identity and birth date registered on their Account. Max Brenner takes no responsibility for incorrectly entered birth dates. If a Member registers and joins the Program in the month of their birthday, no Birthday Offer will be provided, the Member must wait until the following year to become an eligible member and receive the Birthday Offer, if they are considered an Eligible Member at that time. If eligible, the Birthday Offer can only be redeemed once during your birth month. The complimentary Birthday Offer is non-transferable and cannot be exchanged or taken as cash.

Redeeming Cocoa Beans

Members can login into their Account on the Max Brenner Loyalty Portal and redeem their Cocoa Beans for rewards in the catalogue of rewards listed on the Website. Once a Member is logged into their Account on the Max Brenner Loyalty Portal, their Cocoa Beans balance will be displayed so that a Member knows the current number of Cocoa Beans associated with their Account. The catalogue of rewards listed will vary, depending on the number of Cocoa Beans required for redemption of any one reward, ranging from 20 Cocoa Beans to 10,000 Cocoa Beans. If a Member has enough Cocoa Beans in their Account to redeem a reward, they will be able to pay with Cocoa Beans in the Payment section of the App. Once the redemption form is submitted, the relevant number of Cocoa Beans relating to the redeemed reward will be deducted from the total Cocoa Beans balance in the Member’s Account within seven (7) days.

The following terms specifically apply to the online reward redemption program portion of the Program:

To redeem a reward, a Member must use their registered email address and password to log into their Account on the New Zealand Website and follow the redemption instructions. A Member may only make a reward redemption by redeeming the required number of Cocoa Beans (Loyalty Points), which will be specified on the Website for each reward, from their Account. Further conditions that apply to making redemptions may be posted on the Website from time to time.

Max Brenner New Zealand reserves the right to change the terms and conditions or membership benefits where necessary at any time without prior notice.


The Max Brenner Loyalty Program and the information contained herein is intended to provide a general overview of activities of your Max Brenner Loyalty Program account and is made available to the public for reference and informational purposes exclusively. Max Brenner has used its reasonable efforts to provide current, complete and error-free information, but makes no representations nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the information contained herein. Max Brenner reserves the right to modify any information contained in this page at any time without any prior notice.

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